Meet some of our music industry delegates who will be participating in PMX 2018. More will be announced soon!


Detlef Schwarte

The sociologist is co-founder of the Reeperbahn Festival, Germany's largest club festival and onr of the most important conferences for the music and digital industry in Europe. As managing director Schwarte is responsible for the international conference of the Reeperbahn Festival that includes a programme of more than 250 sessions, networking events, showcases and award shows and hosts more than 4,500 delegates from 50 countries. 


Ruth Daniel

Ruth is an award winning cultural producer, activist and social entrepreneur. Over the past 15 years, Ruth has worked to make change with creativity in the most marginalized communities across the world. She is CEO and Artistic Director of multi-award winning organisation, In Place of War (IPOW).


Beckie Sugden

Beckie has been working as a booking agent for over 11 years and has worked in almost all musical genres across her time at WME, The Agency Group (now UTA), and currently X-Ray Touring. Her eclectic roster includes acts such as Anderson .Paak, RUSS, NxWorries, Noname, Joey Purp, Deaf Havana and Beartooth. X-Ray is home to some of the biggest artists in the world including Coldplay, Eminem, Blur, Robbie Williams, Black Eyed Peas, The Pixies, Queens of The Stoneage and Chance The Rapper, to name but a handful.


Scott Cohen

Scott Cohen is the co-founder of digital distribution pioneer The Orchard. The Orchard is the world’s leading distributor of music, film and video with operations is 30 global territories. As a well-recognized public speaker and lecturer, Scott travels the world evangelizing new business models for the digital age. Scott’s music career started in the late 80’s in independent and major label artist management. In addition to his responsibilities at The Orchard, he manages the Raveonettes, Dan Owen and Fallulah. Scott is a human rights activist and strict vegan. No meat, fish, cheese, milk, honey, leather, wool or anything else derived from an animal. And did you know he is also a cyborg?




Jamila Al-Yousef is a singer, project manager and PHD candidate from Berlin. Inspired by her Palestinian father who came to Germany as a refugee, she early started creating transcultural projects to share diverse perspectives on the Middle East, North Africa and postmigrant topics. Amonst other things she established the yearly "Arab* Underground“ program at Fusion Festival, built up the "Welcome Board“, an iniaitive supporting refugee musicians and tours with her band "Jamila & The Other Heroes“. Jamila also is MENA-consultant for Piranha Arts. The Berlin based company is internationally reknown for its networking platform WOMEX beside Piranha Consult, Piranha Records and other branches. It aims at increasing the value of crossing borders, be they cultural, political and commercial. www.piranha-arts.com




Nick is an ex concert promoter and music industry designer who now runs creative design, digital and communications projects at Amos Trust – a small, creative human rights organisation working in the West Bank and the Gaza Strip. His background is in web design and graphic design, having run his own small design practice for more than 20 years.

Nick travels widely across the West Bank working with grass-roots organisations who create positive change.



Lucie Lovely Caswell

Lucie is CEO of the UK Featured Artists Coalition, (the FAC represents, supports and lobbies for performing music artists). Lucie is an experienced music business executive and a senior negotiator in music copyright. Starting her music career in stage management and music publishing, Lucie has since worked across the industry and has negotiated on all sides of the digital rights table, working for commercial service providers and rights-holders (ranging from Deezer to Amnesty and Sony Music) and in online licensing for PRS for Music. Lucie ran her own company managing music rights and business development for international clients, focusing significant work on innovation and in developing media initiatives for youth emancipation, behaviour change and social impact. Lucie is an advocate, negotiator, egalitarian, music lover.


Tom Shore

Tom Shore is an Operations, Strategic Leadership, Programmes and Logistics specialist in the fields of Art & Culture, International Development and Human Rights. He has been working internationally at the highest level for the past 17 years in these sectors in countries as diverse as Myanmar, South Sudan, North Korea, Uganda, the UK, USA and Israel-Palestine to name a few. Since 2015 Tom has been working with In Place of War, a global organisation that uses creativity in places of conflict as a tool for positive change. IPOW's focus is enabling grassroots change-makers in music, theatre and across the arts to transform a culture of violence and suffering into hope, opportunity and freedom.


Stephen Budd

Stephen Budd is a British music industry executive based in London. He is a director of artist and producer management company Stephen Budd Music Ltd, the OneFest Festival, the Africa Express project and is the co-founder of the NH7 Weekender festivals in India.He is a recognised TV commentator on music industry issues, regularly appearing on a variety of British TV news shows. In June 2017 he completed his 3-year term as co-chairman of the MMF (Music Managers Forum). He is a co-executive producer of Amnesty International and Sofar Sounds' ‘Give A Home’ global concert series. His current management roster includes the artists Dry The Riverand Alluri, along with the record producers Rick Nowels, Tore Johansson, Valgeir Sigurdsson, Nick Zinner and Mike Hedges.


Sandro Bernasconi

Sandro Bernasconi has been directing the music program of Kaserne Basel since 2009. In 2010 he launched on the Kasernenplatz the first edition of the two-day open air "Viva Con Agua & Kaserne Basel-Festival", the since 2013 as "Open Air Basel". Sandro Bernasconi graduated with a Masters Degree in Law and Culture Management from the University of Basel. During his studies he organized various cultural events in the region Basel. For the project "swixx -Hip Hop on tour", which was initiated by Pro Helvetia, was Sandro Bernasconi worked in 2006 as project manager throughout Switzerland. Between 2007 and 2009 he works for various Projects, such as the music parade "Beat On The Street" or as co-organizer of the exhibition "Urban Feedback", organizer of the music series" Black Beans "in cooperation with the dome Basel.


Matthew Covey

Matthew Covey has worked in music and arts immigration since 90s. As a member of the critically acclaimed US/Slovak indie-rock band Skulpey, as Knitting Factory Records’ Amsterdam booking agent, and as the manager of Grammy Award winning band, the Klezmatics, Covey’s varied career has given him a broad understanding of the entertainment industries. He has presented and chaired panels on artist mobility issues at numerous conferences, including SXSW, CMJ, WOMEX, Folk Alliance, APAP, The Great Escape, M4Music, YouBloom, HWCH, IndieWeek, Western Arts Alliance, Mundial Montreal, NXNE, The Edinburgh Fringe, Output Belfast, NY Winter Jazz, FimPro, and Eurosonic. Covey is a founding director of Tamizdat, a non-profit that promotes international cultural exchange. He is president of Howard Zinn's Voices of a People’s History of the United States, the founder of ContraBanned, and the founding partner of the law firm, CoveyLaw. 


Joel De'ath

The sociologist is co-founder of the Reeperbahn Festival, Germany´s largest club festival and onr of the most important conferences for the music and digital industry in Europe. As managing director Schwarte is responsible for the international conference of the Reeperbahn Festival that includes a programme of more than 250 sessions, networking events, showcases and award shows and hosts more than 4,500 delegates from 50 countries. Furthermore as partner and managing director of Inferno Events, a Hamburg public events agency, he designs and implements corporate and public events such as Night of Knowledge, Hamburg Night of Theatre or German Unification Day 2008.Schwarte attends international conferences year round and speaks regularly on panels, e.g. at Eurosonic Noorderslag (NL), Canadian Music Week (CA), Oya Festival (NOR) or BIME (ES).